- WELLINGTON, NEWZEALAND
More Sales
More Profit
Less Stress
Generate More Sales Profits and Cash In Your Business with Less Stress & More Enjoyment. It’s guaranteed!
25+
Years of Experience
56%
Average ROI for Clients
100%
Results Guaranteed
100% Results Guarantee
On all programs
25+ Years Experience
Proven track record
Data-Driven Growth
KPI-based approach
NZ Owned & Operated
Wellington based
25+
Years
Experience
25+
Years
Experience
- WHO WE ARE
New Zealand's Dedicated SMB
Sales Growth Specialist
New Zealand's Dedicated SMB Sales Growth Specialist
Better Business Group offers services based on over 25 years experience helping business owners and managers achieve more sales, profits, and increase business value — through a hands-on, results-driven approach that separates us from our competitors.
- Over 25 years in Business Development & Sales Coaching
- Proven results — one client: 56% ROI, $960K+ business value created
- All programs come with a results guarantee
- Wellington-based, serving SMBs across New Zealand
- OUR CORE PROGRAM
3-Step Business Development Program
The Fastest and Easiest Path to Business Growth
Fred Steensma brings over 25 years of hands-on experience helping small and medium business owners achieve their goals. With a comprehensive background in Business Development, Sales Coaching, and KPI Management, Fred takes a practical, results-driven approach.
It’s the combination of business strategy, sales expertise, and a hands-on approach that helps propel clients to achieve their desired business goals. Fred doesn’t just advise — he rolls up his sleeves and helps make it happen.
What are the 3 Steps?
1
Business Planning
The Profit Accelerator Program is a business planning tool every small to medium business owner/manager should use. The program will help you set your business revenue goals for the next 12 months, and provide you with the ‘Activity’ required each month to achieve your financial goals.
- Profit Accelerator Program
1
Action Plan
Knowing your income and revenue goals, plus what activity is required to achieve those goals makes it easier to analyse the changes required to achieve success. In most cases, Marketing and especially Sales Development will achieve your desired goals. You can check out the Sales Development tab on this site, or visit Simply Selling.
- Simply Selling
1
KPI Monitoring
Monitoring Key Performance Indicators in real time is a must — it is a simple but critical process. It is through KPI Monitoring we have been able to fine-tune a company’s process to ensure success is achieved. We have a simple and very effective program, Sales-KPI.com, to monitor your sales KPIs.
- Sales-KPI.com
It’s not enough to manage your business with just the bottom line in mind. As the leader and business owner, you have to keep your eyes on the bigger issues like the future direction of your company. Knowing what you want to achieve, having a plan on how to get there, plus ‘measuring’ key areas of your business are critical to business success.
It is not a difficult process, but unfortunately for many business owners, it is far from it. Small to medium-sized business owners struggle having to work on every aspect of their business. However, with our help, we make it easy, as we help in the process.
We can provide you with solutions that will make your life easier, and increase your income, business profitability, plus the value of your business.
Explore Your Potential — Contact Us Today
- SUCCESS STORIES
Real Results from
Real NZ Businesses
+93% Revenue
“Our revenue has increased by 93% within 5 months and the impact on my lifestyle has been amazing. I now pay myself a reasonable wage and I am going to have our first family holiday in years.”
Tracy Lynch
Slimtone Beauty Therapy
+$24,790/mo
“After 10 months of making the ‘Small Changes’ in our business we have seen a positive financial swing of $24,790 per month. We now only work 5 days a week and our business has substantially increased in value.”
Russell & Jocelyn Connon
Hanlons
+544% Revenue
“We have increased our average sale value by an incredible 286% plus we have increased our customer base by 41%. These increases mean that we have grown our revenue by a very impressive 544%!”
Mandy Greyvenstein
Beauty Worx
+41% Growth
“In the first 6 months that we have been working with Better Business Group products our business has increased by 41%. This has been a significant improvement over the previous 2 years when we did not have any growth at all.”
Andrew Colson
Installer Services
$133K Extra
“We distributed 5000 vouchers, 1500 were redeemed which resulted in immediate revenue of $9,000. Our café turnover increased by an average of $2000 per week — $133,000 of additional revenue for an investment of $800.”
Matt Thomas
Crumbs The Bakers Ltd
50% Less Hours
“I am now down to about 30 hours a week and bringing in more money and my stress has dramatically reduced.”
Grant Donnelly
Window Tint and Signs Ltd
- FREE RESOURCES
Tools & Downloads
No Cost
Practical guides, checklists, and business tools to help you improve your business are completely free.